So, what the hell am I doing? I’m trying to beat the system. At the moment I have 269k Facebook followers, 203k Instagram followers and 147k Twitter followers.
I did the math! On average, here’s how many of my followers see and engage my posts on each platform:
FACEBOOK: .47% (less than 1/2 of a percent)
INSTAGRAM: .49% (less than 1/2 of a percent)
TWITTER: .03% (less than a 10th of a percent)
EMAIL: 32% (1/3rd of my following!)
TEXT: 87% (almost 90% of my followng!)
The rest is self explanatory. But I am not the genius behind this direct text technology that affords me analytics of fan engagement (based on frequency, sharing, purchases, etc.).